Ebooks de Shuang Wu en PDF et EPUB

4 Livre(s)
Télécharger le livre : Celebrating the Past and Future of Marketing and Discovery with Social Impact
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Celebrating the Past and Future of Marketing and Discovery with Social Impact
Juliann Allen , Bruna Jochims , Shuang Wu
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that...

Editeur : Springer
Parution : 2022-06-29
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

220,49 €
Télécharger le livre : From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace
Felipe Pantoja , Shuang Wu
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic...

Editeur : Springer
Parution : 2022-04-04
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

220,49 €
Télécharger le livre : Enlightened Marketing in Challenging Times
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Enlightened Marketing in Challenging Times
Nina Krey , Felipe Pantoja , Shuang Wu
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World...

Editeur : Springer
Parution : 2020-09-17
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

147,69 €
Télécharger le livre : Marketing Opportunities and Challenges in a Changing Global Marketplace
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Marketing Opportunities and Challenges in a Changing Global Marketplace
Nina Krey , Felipe Pantoja , Shuang Wu
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big...

Editeur : Springer
Parution : 2020-06-15
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

231,04 €