Ebooks de Juliann Allen en PDF et EPUB

4 Livre(s)
Télécharger le livre : Bringing the Soul Back to Marketing
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Bringing the Soul Back to Marketing
Juliann Allen , Vincent Jeseo
The “soul” centers our activities and inspirations.The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated...

Editeur : Springer
Parution : 2024-03-15
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

200,44 €
Télécharger le livre : Welcome to The New Normal: Life After The Chaos
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Welcome to The New Normal: Life After The Chaos
Juliann Allen , Vincent Jeseo
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and...

Editeur : Springer
Parution : 2024-01-03
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

200,44 €
Télécharger le livre : Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Juliann Allen , Bruna Jochims
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This...

Editeur : Springer
Parution : 2023-03-13
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

232,09 €
Télécharger le livre : Celebrating the Past and Future of Marketing and Discovery with Social Impact
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Celebrating the Past and Future of Marketing and Discovery with Social Impact
Juliann Allen , Bruna Jochims , Shuang Wu
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that...

Editeur : Springer
Parution : 2022-06-29
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

220,49 €