Ebooks de Nina Krey en PDF et EPUB

7 Livre(s)
Télécharger le livre : Enlightened Marketing in Challenging Times
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Enlightened Marketing in Challenging Times
Nina Krey , Felipe Pantoja , Shuang Wu
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World...

Editeur : Springer
Parution : 2020-09-17
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

147,69 €
Télécharger le livre : Marketing Opportunities and Challenges in a Changing Global Marketplace
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Marketing Opportunities and Challenges in a Changing Global Marketplace
Nina Krey , Felipe Pantoja , Shuang Wu
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big...

Editeur : Springer
Parution : 2020-06-15
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

231,04 €
Télécharger le livre : Finding New Ways to Engage and Satisfy Global Customers
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Finding New Ways to Engage and Satisfy Global Customers
Nina Krey , Patricia Rossi
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through...

Editeur : Springer
Parution : 2019-04-01
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

304,89 €
Télécharger le livre : Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Nina Krey , Patricia Rossi
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”  Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways...

Editeur : Springer
Parution : 2018-11-27
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

304,89 €
Télécharger le livre : Back to the Future: Using Marketing Basics to Provide Customer Value
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Back to the Future: Using Marketing Basics to Provide Customer Value
Nina Krey , Patricia Rossi
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and...

Editeur : Springer
Parution : 2017-12-04
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF

210,99 €
Télécharger le livre : Marketing Transformation: Marketing Practice in an Ever Changing World
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Marketing Transformation: Marketing Practice in an Ever Changing World
Nina Krey , Patricia Rossi
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how...

Editeur : Springer
Parution : 2017-11-16
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

210,99 €
Télécharger le livre : Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
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Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era
Christian Bushardt , Nina Krey , Michael W. Obal
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,...

Editeur : Springer
Parution : 2015-12-12
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

210,99 €