Ebooks de Vincent Jeseo en PDF et EPUB

4 Livre(s)
Télécharger le livre : Marketing in a Multicultural and Vibrant World
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Marketing in a Multicultural and Vibrant World
Vincent Jeseo , Jasmine Parajuli
Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies...

Editeur : Springer
Parution : 2024-12-28
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

168,79 €
Télécharger le livre : Marketing and AI: Shaping the Future Together
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Marketing and AI: Shaping the Future Together
Vincent Jeseo , Jasmine Parajuli
The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological...

Editeur : Springer
Parution : 2024-12-23
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

210,99 €
Télécharger le livre : Bringing the Soul Back to Marketing
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Bringing the Soul Back to Marketing
Juliann Allen , Vincent Jeseo
The “soul” centers our activities and inspirations.The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated...

Editeur : Springer
Parution : 2024-03-15
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

200,44 €
Télécharger le livre : Welcome to The New Normal: Life After The Chaos
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Welcome to The New Normal: Life After The Chaos
Juliann Allen , Vincent Jeseo
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and...

Editeur : Springer
Parution : 2024-01-03
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF, ePub

200,44 €