Ebooks de Robert D. Tamilia en PDF et EPUB

2 Livre(s)
Télécharger le livre : Marketing Channels and Supply Chain Networks in North America
Ajouter à ma liste d'envies
Marketing Channels and Supply Chain Networks in North America
O. C. Ferrell , Karen Hopkins , Robert D. Tamilia
This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the...

Editeur : Springer
Parution : 2020-04-09
Collection : SpringerBriefs in Business
PDF, ePub

52,74 €
Télécharger le livre : A Twenty-First Century Guide to Aldersonian Marketing Thought
Ajouter à ma liste d'envies
A Twenty-First Century Guide to Aldersonian Marketing Thought
Stanley J. Shapiro , Robert D. Tamilia , Ben Wooliscroft
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing...

Editeur : Springer
Parution : 2006-02-23

PDF

147,69 €