Ebooks de Ben Wooliscroft en PDF

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Télécharger le livre : A Twenty-First Century Guide to Aldersonian Marketing Thought
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A Twenty-First Century Guide to Aldersonian Marketing Thought
Stanley J. Shapiro , Robert D. Tamilia , Ben Wooliscroft
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing...

Editeur : Springer
Parution : 2006-02-23

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147,69 €