Télécharger le livre :  Handbook of Marketing Decision Models
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The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model...

Editeur : Springer
Parution : 2017-07-12
Collection : International Series in Operations Research & Management Science
PDF, ePub

336,54