Ebooks de Berend Wierenga en PDF et EPUB

2 Livre(s)
Télécharger le livre : Handbook of Marketing Decision Models
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Handbook of Marketing Decision Models
Ralf Van Der Lans , Berend Wierenga
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model...

Editeur : Springer
Parution : 2017-07-12
Collection : International Series in Operations Research & Management Science
PDF, ePub

336,54 €
Télécharger le livre : Handbook of Marketing Decision Models
Ajouter à ma liste d'envies
Handbook of Marketing Decision Models
Berend Wierenga
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating...

Editeur : Springer
Parution : 2008-09-05
Collection : International Series in Operations Research & Management Science
ePub

304,89 €