Ebooks de Rajnish Tiwari en PDF et EPUB

2 Livre(s)
Télécharger le livre : Lead Market India
Ajouter à ma liste d'envies
Lead Market India
Cornelius Herstatt , Rajnish Tiwari
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent yearsIndia has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful...

Editeur : Springer
Parution : 2016-11-26
Collection : India Studies in Business and Economics
PDF, ePub

94,94 €
Télécharger le livre : Aiming Big with Small Cars
Ajouter à ma liste d'envies
Aiming Big with Small Cars
Cornelius Herstatt , Rajnish Tiwari
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the...

Editeur : Springer
Parution : 2013-10-28
Collection : India Studies in Business and Economics
ePub

94,94 €