Téléchargez le livre : Aiming Big with Small Cars

Aiming Big with Small Cars

Emergence of a Lead Market in India
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Paru le : 2013-10-28

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation...
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Description du livre

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

À propos

Auteur
Cornelius Herstatt , Rajnish Tiwari
Éditeur
Springer
Collection
India Studies in Business and Economics
Parution
2013-10-28
Pages
229 pages
EAN papier
9783319020655

Auteur(s) du livre


Defaut-Illustration Cornelius Herstatt
Defaut-Illustration Rajnish Tiwari

Caractéristiques détaillées - droits

EAN EPUB
9783319020662
Prix
94,94 €
Nombre pages copiables
2
Nombre pages imprimables
22
Taille du fichier
1567 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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