Ebooks d'Eric V. Roegner en PDF

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The Price Advantage
Michael V. Marn , Eric V. Roegner , Craig C. Zawada
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive...

Editeur : Wiley
Parution : 2004-04-12
Collection : Wiley Finance
PDF

71,95 €