Télécharger le livre :  The Price Advantage
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A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing...

Editeur : Wiley
Parution : 2010-05-11
Collection : Wiley Finance
PDF, ePub

75,96
Télécharger le livre :  The Price Advantage
Ajouter à ma liste d'envies
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive...

Editeur : Wiley
Parution : 2004-04-12
Collection : Wiley Finance
PDF

71,95