Télécharger le livre :  Older Tourist Behavior and Marketing Tools
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This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided...

Editeur : Springer
Parution : 2017-04-07
Collection : Tourism, Hospitality & Event Management
PDF, ePub

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