Télécharger le livre :  Serving the Customer
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This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and practitioners contributed their expertise with a wide range of articles about how to serve customers and the role of selling and sales. Their research...

Editeur : Springer
Parution : 2023-01-01

PDF, ePub

68,56
Télécharger le livre :  Mass Customization
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 Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation...

Editeur : Springer
Parution : 2011-04-11
Collection : SpringerBriefs in Business
ePub

52,74