Télécharger le livre :  Proceedings of the 1997 World Marketing Congress
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This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective.This volume presents papers on various...

Editeur : Springer
Parution : 2015-06-25
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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