Télécharger le livre :  Proceedings of the 1996 Multicultural Marketing Conference
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This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to...

Editeur : Springer
Parution : 2015-05-19
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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