Télécharger le livre :  Business Success in Africa
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This edited book combines academic and managerial insights on achieving business success in Sub-Saharan African markets. It offers a holistic view of business in Africa by addressing key elements of a business model. After a part that presents situational analyses of...

Editeur : Springer
Parution : 2024-12-16

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126,59
Télécharger le livre :  Success in the Bottom of the Pyramid Market in Africa
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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is...

Editeur : Springer
Parution : 2020-11-13
Collection : SpringerBriefs in Business
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52,74