Ebooks de Mike Friedrichsen en PDF et EPUB

3 Livre(s)
Télécharger le livre : Competitiveness in Emerging Markets
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Competitiveness in Emerging Markets
Mike Friedrichsen , Datis Khajeheian , Wilfried Mödinger
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of...

Editeur : Springer
Parution : 2018-05-14
Collection : Contributions to Management Science
PDF

210,99 €
Télécharger le livre : Digital Transformation in Journalism and News Media
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Digital Transformation in Journalism and News Media
Mike Friedrichsen , Yahya Kamalipour
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global...

Editeur : Springer
Parution : 2017-05-03
Collection : Media Business and Innovation
PDF, ePub

200,44 €
Télécharger le livre : Handbook of Social Media Management
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Handbook of Social Media Management
Mike Friedrichsen , Wolfgang Mühl-Benninghaus
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise...

Editeur : Springer
Parution : 2013-05-28
Collection : Media Business and Innovation
ePub

210,99 €