Ebooks de Majken Schultz en PDF

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Télécharger le livre : Taking Brand Initiative
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Taking Brand Initiative
Mary Jo Hatch , Majken Schultz
Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management...

Editeur : Jossey-Bass
Parution : 2008-03-11

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31,54 €