Ebooks de Kwang-Yong Shin en EPUB

2 Livre(s)
Télécharger le livre : Corporate Social Responsibility Reporting in China
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Corporate Social Responsibility Reporting in China
Kwang-Yong Shin
The CSR report has become a very important tool which can help corporations to set up strategies and build their core competencies. This book presents a range of cases from different industries. Based on the analysis of the enterprise survival environment, it points out...

Editeur : Springer
Parution : 2014-01-23
Collection : SpringerBriefs in Business
ePub

52,74 €
Télécharger le livre : The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model
Kwang-Yong Shin
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second,...

Editeur : Springer
Parution : 2013-06-04
Collection : SpringerBriefs in Business
ePub

52,74 €