Ebooks de Krzysztof Kubacki en PDF et EPUB

3 Livre(s)
Télécharger le livre : Segmentation in Social Marketing
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Segmentation in Social Marketing
Timo Dietrich , Krzysztof Kubacki , Sharyn Rundle-Thiele
This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their...

Editeur : Springer
Parution : 2016-10-21

PDF, ePub

137,14 €
Télécharger le livre : Formative Research in Social Marketing
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Formative Research in Social Marketing
Krzysztof Kubacki , Sharyn Rundle-Thiele
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus...

Editeur : Springer
Parution : 2016-10-07

PDF, ePub

126,59 €
Télécharger le livre : Ideas in Marketing: Finding the New and Polishing the Old
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Ideas in Marketing: Finding the New and Polishing the Old
Krzysztof Kubacki
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large,...

Editeur : Springer
Parution : 2014-10-25
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
PDF

210,99 €