Télécharger le livre :  Thriving in a New World Economy
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This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing...

Editeur : Springer
Parution : 2015-10-20
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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