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Proceedings of the 1995 World Marketing Congress
K. Grant , I. Walker
This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world.This volume resents papers on various topics...

Editeur : Springer
Parution : 2015-06-29
Collection : Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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147,69 €