Ebooks de G. Tomas M. Hult en EPUB

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Télécharger le livre : Boundary-Spanning Marketing Organization
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Boundary-Spanning Marketing Organization
G. Tomas M. Hult
??????Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities,...

Editeur : Springer
Parution : 2012-04-24
Collection : SpringerBriefs in Business
ePub

49,57 €