Ebooks de Diana Woodburn en PDF et EPUB

2 Livre(s)
Télécharger le livre : Handbook of Strategic Account Management
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Handbook of Strategic Account Management
Kevin Wilson , Diana Woodburn
A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic...

Editeur : Wiley
Parution : 2014-03-17

PDF, ePub

47,69 €
Télécharger le livre : Key Account Management
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Key Account Management
Malcolm Mcdonald , Diana Woodburn
"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing....

Editeur : Wiley
Parution : 2012-11-13

PDF, ePub

45,31 €