Télécharger le livre :  Soul of the New Consumer
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The New Consumer's Revolution: * Why buzz beats hype * Why cheap is chic * Why brands must be authentic * Why segmentation is dead * Why advertising must reinvent itself * Why New Consumers loathe 'doing the shopping' * Why individuals' Tastespace will triumph in the...

Editeur : John Murray Business
Parution : 2011-09-09

ePub

3,99