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Biographie et livres de Charles R Taylor

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Charles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA.  Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to Forbes.com.  His research interests include advertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding
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Téléchargez le livre : The SAGE Handbook of Marketing Ethics
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The SAGE Handbook of Marketing Ethics

Stephan Dahl , Patrick De Pelsmacker , Lynne Eagle , Charles R Taylor

SAGE Publications Ltd

2020-10-05

PDF, ePub

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. ...

107,93 €

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