Télécharger le livre :  Green Branding
Ajouter à ma liste d'envies
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be...

Editeur : Springer
Parution : 2022-01-28

PDF, ePub

73,84