Tous les ebooks de la collection "International Series in Quantitative Marketing" - Springer

4 Livre(s)
Télécharger le livre : Advanced Methods for Modeling Markets
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Advanced Methods for Modeling Markets
Tammo H.A Bijmolt , Peter S. H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and...

Editeur : Springer
Parution : 2017-08-29
Collection : International Series in Quantitative Marketing
PDF, ePub

357,64 €
Télécharger le livre : Modeling Markets
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Modeling Markets
Tammo H.A. Bijmolt , Peter S.H. Leeflang , Koen H. Pauwels , Jaap E. Wieringa
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions.Modeling Markets presents a comprehensive...

Editeur : Springer
Parution : 2014-11-12
Collection : International Series in Quantitative Marketing
ePub

147,69 €
Télécharger le livre : Innovation and Marketing in the Pharmaceutical Industry
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Innovation and Marketing in the Pharmaceutical Industry
Min Ding , Jehoshua Eliashberg , Stefan Stremersch
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to...

Editeur : Springer
Parution : 2013-10-31
Collection : International Series in Quantitative Marketing
ePub

179,34 €
Télécharger le livre : Mathematical Models of Distribution Channels
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Mathematical Models of Distribution Channels
Charles A. Ingene , Mark E. Parry
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also...

Editeur : Springer
Parution : 2006-01-27
Collection : International Series in Quantitative Marketing
PDF

210,99 €