Télécharger le livre :  Pop Brands
Ajouter à ma liste d'envies
Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in...

Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2011-03-07

PDF

109,67