Ebooks de Gerhard Aust en EPUB

1 Livre(s)
Télécharger le livre : Vertical Cooperative Advertising in Supply Chain Management
Ajouter à ma liste d'envies
Vertical Cooperative Advertising in Supply Chain Management
Gerhard Aust
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making...

Editeur : Springer
Parution : 2014-12-05
Collection : Contributions to Management Science
ePub

52,74 €