Télécharger le livre :  Dynamics of International Advertising
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Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns. With a balance of theoretical and practical perspectives, this edition takes...

Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2017-08-14

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59,03
Télécharger le livre :  Dynamics of International Advertising
Ajouter à ma liste d'envies
Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of...

Editeur : Peter Lang Inc., International Academic Publishers
Parution : 2011-01-31

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46,37