Télécharger le livre :  Innovation Behavior of Older Consumers
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This book picks up two mega trends: On the one hand population figures demonstrate the structural transition of the majority of western industrial nations.This demographic change has manifold consequences, especially on companies and their clients. On the other hand...

Editeur : Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Parution : 2014-01-10

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