Téléchargez le livre : Achieving Business Competitiveness in a Digital Environment

Achieving Business Competitiveness in a Digital Environment

Opportunities in E-commerce and Online Marketing
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Paru le : 2022-01-22

The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online mar...
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Description du livre


The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.

À propos

Auteur
Tereza Semerádová , Petr Weinlich?
Éditeur
Springer
Collection
Contributions to Management Science
Parution
2022-01-22
Pages
239 pages
EAN papier
9783030931308

Auteur(s) du livre


Defaut-Illustration Tereza Semerádová
Defaut-Illustration Petr Weinlich?

Caractéristiques détaillées - droits

EAN PDF
9783030931315
Prix
147,69 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
5315 Ko
Ce livre est accessible aux handicaps informations d'accessibilité
EAN EPUB
9783030931315
Prix
147,69 €
Nombre pages copiables
2
Nombre pages imprimables
23
Taille du fichier
1761 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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