Žarko Paic is a professor at the Faculty of Textile Technology, Department of Fashion Design, University of Zagreb, where he teaches aesthetics, semiotics and media studies. He graduated at the Faculty of Political Science, M.A. and has a PhD in sociology from the Faculty of Humanities in Zagreb. He is the main editor of Journal for Theory, Culture and Visual Arts Fort, and deputy editor of the European Messenger. He recently published White Holes and the Visualization of the Body, with Palgrave Macmillan, London-New York, 2019.