Téléchargez le livre : Problems in Marketing

Problems in Marketing

Applying Key Concepts and Techniques

,

Paru le : 2007-12-12

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or te...
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Description du livre


Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

À propos

Auteur
Charles S Chien , Luiz A M Moutinho
Éditeur
SAGE Publications Ltd
Collection
n.c
Parution
2007-12-12
Pages
336 pages
EAN papier
9780761971788

Auteur(s) du livre


Defaut-Illustration Charles S Chien
Defaut-Illustration Luiz A M Moutinho

Caractéristiques détaillées - droits

EAN PDF
9781849202626
Prix
57,77 €
Nombre pages copiables
16
Nombre pages imprimables
16
Taille du fichier
1475 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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