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Uniform Across-the-Board Promotions

Paru le : 2014-05-28

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyse...
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Description du livre

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

À propos

Auteur
Marc-Oliver Jauch
Éditeur
Springer
Collection
Contributions to Management Science
Parution
2014-05-28
Pages
102 pages
EAN papier
9783319071145

Auteur(s) du livre


Defaut-Illustration Marc-Oliver Jauch

Caractéristiques détaillées - droits

EAN EPUB
9783319071152
Prix
52,74 €
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
399 Ko
Ce livre est accessible aux handicaps informations d'accessibilité

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